A group with a single craft .
Grupo Summum was born in 2007 as a marketing agency. Over the years, the briefs asked for more. Instead of improvising, we founded a brand for each discipline.
Summum
The double u is not decoration. One is roman, the other italic. A brand oscillates between the correct and the living way of doing things. That oscillation is the craft.
Five voice principles.
What the six brands share is not colour but voice. Calm, precise, warm, honest and with an accent.
Calm
We speak without raising our voice.
Precise
One exact word beats three approximate ones.
Warm
Professional doesn't mean cold.
Honest
We don't promise what we can't sustain.
Italian
Like the italic u: we have an accent.
From an agency to a group .
We didn't plan a group: the projects asked for it.
Summum marketing is born
An agency in Castilla y León with an unfashionable idea: marketing is a craft, not noise.
Quality joins
Clients wanted real ISO certifications. Summum calidad implements systems that survive the next audit.
Consulting and systems
Improving processes required strategy, compliance and technology. Summum consultoría and Summum sistemas are founded.
Artificial intelligence, with judgement
When AI stopped being a promise and became a tool, we opened Summum ia.
Six brands, one holding
Over 2,000 Kit Digital projects, nearly 200 ISO certifications and five offices. The holding coordinates; each brand signs its own work.
Six brands. One family .
Five disciplines and the holding that holds them. The only colour that changes between sites is the accent.
Nothing left to chance .
Communication and agency.
A certification that holds .
Auditing and process certification.
Judgement before paperwork.
Strategy and compliance.
Intelligence with craft .
Applied AI.
The infrastructure of the craft.
Technology, software and infrastructure.
The holding .
The company that holds the other five.
Simple governance .
A light holding and five autonomous brands. The holding tends what's shared; each brand answers for its discipline.
What's shared
Brand identity, voice manual, way of measuring, hiring, data protection and coordinating cross-discipline briefs.
What's their own
Each brand decides its offer, pricing and team within the shared standard. Whoever signs a job answers for it.
A single door
You enter through the brand you need, or the holding if unsure. One contact, one invoice, one responsibility.
We work with those who want to be memorable , not viral .